The Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog are joining forces to make history by presenting the first ever Hispanic Public Relations & Social Media Marketing Conference in Dallas, TX, May 10-12, 2010.

The conference will feature nearly two dozen sessions on a wide range of topics covering everything from how to generate coverage with the top Hispanic bloggers to best practices in Hispanic youth marketing to how to effectively manage corporate partnerships with Hispanic organizations. All of the professional development programs are being defined by a senior executive advisory board consisting of some of the most seasoned Hispanic PR pros in the corporate communications, agency, media and non-profit worlds.

The conference advisory board consists of: Cristina Alfaro (McDonald's); Jorge Diaz de Villegas (Fleishman); Aymee Zubizarreta (State Farm); Armando Azarloza (The Axis Agency); Alfredo Padilla (Comerica Bank), Ivette Zurita and Lourdes Rodriguez (Hispanic Public Relations Association); Stephen Chavez (Ketchum); Lorenzo Lopez (Walmart); John Echeveste (VPE Public Relations), Romina Bongiovanni (Edelman); Audrey Ponzio (Edelman); Rosa Alonso (My Latino Voice); Mario Flores (Sportivo/RL Public Relations) and Deborah Vallejo (Bromley).

In addition to quality professional development programs and networking opportunities, the conference will feature an exhibition area to connect Hispanic marketers with industry communications providers as well as key Hispanic organization exhibitors. Parallel to the main exhibition hall will be a first of its kind Hispanic Market Career Fair for companies, organizations and government agencies seeking talented Latinos in PR and advertising.

The full, detailed conference agenda/speakers will be released in early January but sponsorships and early bird registration are already available at the conference web site, www.HispanicPRConference.com or by contacting show director Ray Bianchi at 708-620-9738 or by emailing hispanicprblog@gmail.com. The conference will be held at the Sheraton Dallas.

To sign up for conference-related Twitter headlines subscribe at www.Twitter.com/HispanicPR.

Web Site: http://www.hpra-usa.org/